EMMA MILLER

Senior Copywriter • Brand Voice Strategist • Editorial Writer

For more than 15 years, I’ve helped consumer brands find the right words. From Match.com and LTK to Target, Costco, Women's Health, and creator-led businesses, I've developed brand voices, product marketing, lifecycle campaigns, editorial content, and digital experiences that connect with people—not just customers.

This portfolio combines publicly available writing with representative examples from more than 15 years of professional copywriting and brand strategy work.

SELECTED BRANDS

SELECTED WRITING

The Head Copywriter for Match.com on Her Best Dating Advice (The Everygirl)

How to Set Goals for the New Year That Won’t Fizzle Out By Valentine’s Day (Women’s Health)

No, I Will Not “Hang Out” With You (Thought Catalog)

“Noooo! I Liked My Crush’s Status From 2008!” (Cosmopolitan Magazine)

The Dos and Don’ts For Men on Dating Apps (EMMASTHING)

Your Unpopular Opinions (Substack)

Newsletter

I publish a weekly humor and lifestyle newsletter on Substack, “also… from EMMASTHING", where I've built an engaged readership through original essays on parenthood, relationships, culture, and everyday life. The publication currently holds rank as the #26 bestseller ranking in Substack's Humor category.

State of the Union (It’s me. I’m the Union).

A Storied Past > Living with Regret

Bye-Bye, Blue House

No One Cares, But Maybe That’s a Good Thing

Brand Voice

Throughout my career, I've been responsible for defining, evolving, and protecting brand voice across product marketing, editorial, influencer communications, lifecycle email, websites, and social campaigns. Whether writing for a Fortune 500 retailer or a creator-led brand, my focus is always the same: making brands sound human.

Target/Costco Does It Again

Responsible for all sponsored campaign writing (both caption and scripts for reels) across both Instagram accounts (2.4M followers combined). Delivered engaging and factual captions for multitude of brands and wrote voiceover scripts and lent voice to all reels.

Notable brands: Poppi, Noosa, Scotch Brite, Post-It, Kodiak, Metamucil, Aveeno, Love Beets, Primal Kitchen, et. al.

LTK/rewardStyle

Lead copywriter, owning communications and evolving the influencer-facing brand voice for a global network of 50,000+ creators. Partnered cross-functionally to deliver clear, scalable messaging across campaigns, product, and platform communications.

Match.com

Sole Copywriter at Match.com, responsible for defining and evolving the brand voice across Match and its portfolio of affiliate sites. Led all copy development across marketing, product, and user experience, ensuring a consistent, engaging tone that resonated with a diverse user base.

The Marketing Arm (TMA)

Copywriter at The Marketing Arm, developing shopper marketing and retail campaigns for top CPG clients including Frito-Lay, PepsiCo, Dannon, and Quaker, translating brand messaging into effective in-store experiences.